With influencer marketing on the rise, we have created new and exciting ways to incorporate Florida-based influencers and bloggers into your brand to give you immense social media exposure. Influencer events, collaborations, programs, and content are huge strategic marketing tactics that will help your business grow. 20% of content consumed by an average consumer is by an influencer, and 49% of consumers rely on influencers for purchase recommendations. The influencer marketing industry is currently budgeted at 8 billion dollars.
That being said, you may be interested in hosting an influencer event at your place of business. What does this entail? It requires the host to provide the location, and a free product or experience in exchange for the influencer’s time and tagging requirements. Photographers, goodie bags, and swag are all optional!
What will this ultimately do? It will get local influencers in the door, promote your business on social, increase your social media engagement, create unique content for your brand, and drive traffic and increase leads.
The elements of influencer events vary depending on the place, location, and type of business. We are happy to discuss with you a potential event!
Our event analytics at a glance: +200 new profile visits, +20,000 accounts reached, 5-8% engagement rates of influencers, >50% of viewers are new accounts!